2024
2024
Hero Ko Jagao
Hero Ko Jagao
To present a one of a kind jugalbandi with a twist of 'Too' by putting out music videos with our own Too superheroes and launch the 3 packs targeting the kids & youth audiences of India.
Kids
Kids
Marvel
Marvel
Know More
Know More
Launching Too Yumm’s iconic collaboration with Marvel, we created “Hero Ko Jagao” an electrifying music video uniquely blending pop, rap, qawwali, and Tollywood vibes.
Garnering 11.5 million views on Youtube, massive youth engagement, flash mob activations, and nationwide influencer-driven excitement, the campaign became a youth anthem across India.
Launching Too Yumm’s iconic collaboration with Marvel, we created “Hero Ko Jagao” an electrifying music video uniquely blending pop, rap, qawwali, and Tollywood vibes.
Garnering 11.5 million views on Youtube, massive youth engagement, flash mob activations, and nationwide influencer-driven excitement, the campaign became a youth anthem across India.
A snacking anthem that mixed bold beats, bold flavours, and even bolder moves—turning Too Yumm! into a cultural craving.
Why Music?
Why Music?
Why Music?
Highlights From The Campaign
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Views
90.7K hours total watch time
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Views
90.7K hours total watch time
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Views
90.7K hours total watch time
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Views
90.7K hours total watch time
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Reels
total outreach 2.7M
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Reels
total outreach 2.7M
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Reels
total outreach 2.7M
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Reels
total outreach 2.7M
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Views
Flash Mob Activation- Amplified via 13 Paparazzi Pages
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Views
Flash Mob Activation- Amplified via 13 Paparazzi Pages
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Views
Flash Mob Activation- Amplified via 13 Paparazzi Pages
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0Mn+
Views
Flash Mob Activation- Amplified via 13 Paparazzi Pages
Campaign Intent
Campaign Intent
Announced Too Yumm x Marvel partnership through a unique music video targeting youth.
When Superheroes Meet Snack Beats
To activate the Marvel x Too Yumm collaboration with a high-energy, youth-facing anthem.
When Superheroes Meet Snack Beats
To activate the Marvel x Too Yumm collaboration with a high-energy, youth-facing anthem.
When Superheroes Meet Snack Beats
To activate the Marvel x Too Yumm collaboration with a high-energy, youth-facing anthem.
When Superheroes Meet Snack Beats
To activate the Marvel x Too Yumm collaboration with a high-energy, youth-facing anthem.
Unleash the Everyday Hero in You
To awaken the “everyday hero” in Gen Z through a mashup of pop, rap, and regional genres.
Unleash the Everyday Hero in You
To awaken the “everyday hero” in Gen Z through a mashup of pop, rap, and regional genres.
Unleash the Everyday Hero in You
To awaken the “everyday hero” in Gen Z through a mashup of pop, rap, and regional genres.
Unleash the Everyday Hero in You
To awaken the “everyday hero” in Gen Z through a mashup of pop, rap, and regional genres.
New Packs. Loud Tracks. No Ads Needed.
To drive awareness of new pack launches using music, not traditional media.
New Packs. Loud Tracks. No Ads Needed.
To drive awareness of new pack launches using music, not traditional media.
New Packs. Loud Tracks. No Ads Needed.
To drive awareness of new pack launches using music, not traditional media.
New Packs. Loud Tracks. No Ads Needed.
To drive awareness of new pack launches using music, not traditional media.
Flavour Meets Fandom in a Pop Culture Crossover
To blend fiction and flavour with fandom and food into a single cultural moment.
Flavour Meets Fandom in a Pop Culture Crossover
To blend fiction and flavour with fandom and food into a single cultural moment.
Flavour Meets Fandom in a Pop Culture Crossover
To blend fiction and flavour with fandom and food into a single cultural moment.
Flavour Meets Fandom in a Pop Culture Crossover
To blend fiction and flavour with fandom and food into a single cultural moment.
Star Power
Star Power
Monali Thakur
Monali Thakur
Monali Thakur
Monali Thakur
Aneri Vajani
Aneri Vajani
Aneri Vajani
Aneri Vajani
Campaign Video
Campaign Video
