2024
To present a one of a kind jugalbandi with a twist of 'Too' by putting out music videos with our own Too superheroes and launch the 3 packs targeting the kids & youth audiences of India.
Kids
Marvel
Know More
A snacking anthem that mixed bold beats, bold flavours, and even bolder moves—turning Too Yumm! into a cultural craving.
Why Music?
Highlights From The Campaign
Announced Too Yumm x Marvel partnership through a unique music video targeting youth.
When Superheroes Meet Snack Beats
To activate the Marvel x Too Yumm collaboration with a high-energy, youth-facing anthem.
Unleash the Everyday Hero in You
To awaken the “everyday hero” in Gen Z through a mashup of pop, rap, and regional genres.
New Packs. Loud Tracks. No Ads Needed.
To drive awareness of new pack launches using music, not traditional media.
Flavour Meets Fandom in a Pop Culture Crossover
To blend fiction and flavour with fandom and food into a single cultural moment.
