2025
2025
2025
Ek Ghar Banaunga
Ek Ghar Banaunga
Ek Ghar Banaunga
An anthem of aspiration—Ek Ghar Banaunga gave voice to the dreams of India’s home-builders, turning brand emotion into cultural connection.
Musical Narrative
Musical Narrative
Musical Narrative
Regional
Regional
Regional
Know More
Know More
Know More
Know More
An evocative anthem that captured the hopes and grit of India’s home-builders, 'Ek Ghar Banaunga' gave UltraTech Cement a powerful sonic identity rooted in emotion.
With stirring vocals by Aasa Singh and heartfelt lyrics that mirrored the dreams of everyday Indians, the campaign transformed brand messaging into a deeply personal journey amplified through digital platforms, press rollouts, and YouTube engagement that turned a brand anthem into a cultural sentiment.
An evocative anthem that captured the hopes and grit of India’s home-builders, 'Ek Ghar Banaunga' gave UltraTech Cement a powerful sonic identity rooted in emotion.
With stirring vocals by Aasa Singh and heartfelt lyrics that mirrored the dreams of everyday Indians, the campaign transformed brand messaging into a deeply personal journey amplified through digital platforms, press rollouts, and YouTube engagement that turned a brand anthem into a cultural sentiment.
A heartfelt anthem that echoed the dreams of home-builders across India, giving UltraTech a voice rooted in emotion and purpose.
Campaign Intent
Campaign Intent
Developed a pioneering music IP fostering brand awareness through multiple original songs.
An Anthem for Every Brick and Dream
To humanize the home-building journey with a heartfelt anthem.
An Anthem for Every Brick and Dream
To humanize the home-building journey with a heartfelt anthem.
An Anthem for Every Brick and Dream
To humanize the home-building journey with a heartfelt anthem.
An Anthem for Every Brick and Dream
To humanize the home-building journey with a heartfelt anthem.
Built with Heart, Not Just Bought
To capture the emotional milestone of building not buying a home.
Built with Heart, Not Just Bought
To capture the emotional milestone of building not buying a home.
Built with Heart, Not Just Bought
To capture the emotional milestone of building not buying a home.
Built with Heart, Not Just Bought
To capture the emotional milestone of building not buying a home.
From Transactions to Transformations
To shift from transactional communication to an inspirational narrative.
From Transactions to Transformations
To shift from transactional communication to an inspirational narrative.
From Transactions to Transformations
To shift from transactional communication to an inspirational narrative.
From Transactions to Transformations
To shift from transactional communication to an inspirational narrative.
Soundtrack the Story of Home
To introduce music as a storytelling layer in a functional category.
Soundtrack the Story of Home
To introduce music as a storytelling layer in a functional category.
Soundtrack the Story of Home
To introduce music as a storytelling layer in a functional category.
Soundtrack the Story of Home
To introduce music as a storytelling layer in a functional category.
Star Power
Star Power
Aasa Singh
Aasa Singh
Aasa Singh
Aasa Singh
Campaign Video
Campaign Video
