2019
2019
2019
The Chhamiya Song
The Chhamiya Song
A high-voltage fusion of dance, music, and star power—this cultural juggernaut lit up feeds, festivals, and cityscapes with unmatched viral energy.
Trending
Trending
Trending
Dance Number
Dance Number
Dance Number
Know More
Know More
Know More
We created a bold and infectious viral phenomenon with Dwayne Bravo and Shakti Mohan.
Over 30 million views, 250 million impressions, extensive UGC, strategic offline activations, and integration into major cultural events like Sunburn Festival established unmatched audience engagement and brand visibility.
We created a bold and infectious viral phenomenon with Dwayne Bravo and Shakti Mohan.
Over 30 million views, 250 million impressions, extensive UGC, strategic offline activations, and integration into major cultural events like Sunburn Festival established unmatched audience engagement and brand visibility.
A viral sensation crafted through sound, movement, and iconic collaborations—building cultural heat and brand love across every touchpoint.
Why Music?
Why Music?
Why Music?
Highlights From The Campaign
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Total Views
across YouTube, Instagram, Facebook & TikTok
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Total Views
across YouTube, Instagram, Facebook & TikTok
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Total Views
across YouTube, Instagram, Facebook & TikTok
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Total Views
across YouTube, Instagram, Facebook & TikTok
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UGC videos
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UGC videos
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UGC videos
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UGC videos
Campaign Intent
Campaign Intent
Created viral engagement through a high-energy music video and celebrity collaborations.
An Anthem for the Unapologetic Gen Z
To give Hike an anthem that felt fun, flamboyant, and unapologetically youth.
An Anthem for the Unapologetic Gen Z
To give Hike an anthem that felt fun, flamboyant, and unapologetically youth.
An Anthem for the Unapologetic Gen Z
To give Hike an anthem that felt fun, flamboyant, and unapologetically youth.
An Anthem for the Unapologetic Gen Z
To give Hike an anthem that felt fun, flamboyant, and unapologetically youth.
Soundtrack of Stickers and Swagger
To create a sonic identity that matched the energy of its sticker culture.
Soundtrack of Stickers and Swagger
To create a sonic identity that matched the energy of its sticker culture.
Soundtrack of Stickers and Swagger
To create a sonic identity that matched the energy of its sticker culture.
Soundtrack of Stickers and Swagger
To create a sonic identity that matched the energy of its sticker culture.
Built to Go Viral – From Hooks to Hype
To drive virality through Hook step challenges, UGC, and celebrity flash.
Built to Go Viral – From Hooks to Hype
To drive virality through Hook step challenges, UGC, and celebrity flash.
Built to Go Viral – From Hooks to Hype
To drive virality through Hook step challenges, UGC, and celebrity flash.
Built to Go Viral – From Hooks to Hype
To drive virality through Hook step challenges, UGC, and celebrity flash.
Branded but Unbothered
To prove that branded content can chart without feeling branded.
Branded but Unbothered
To prove that branded content can chart without feeling branded.
Branded but Unbothered
To prove that branded content can chart without feeling branded.
Branded but Unbothered
To prove that branded content can chart without feeling branded.
Star Power
Star Power
DJ Bravo
DJ Bravo
DJ Bravo
DJ Bravo
Shakti Mohan
Shakti Mohan
Shakti Mohan
Shakti Mohan
Campaign Video
Campaign Video
