2020
2020
Double Mint
Double Mint
A genre-defining music IP that blended regional voices, influencers, and emotion—reaching millions and setting a new benchmark in branded storytelling.
Soulful Sounds
Emotional
Know More
Know More
A groundbreaking, multilingual music IP telling relatable stories through India’s favorite influencers and singers.
Generating over 40 million views, winning influencer-marketing awards, and sparking 80K+ user-generated entries, it redefined brand storytelling through music.
A groundbreaking, multilingual music IP telling relatable stories through India’s favorite influencers and singers.
Generating over 40 million views, winning influencer-marketing awards, and sparking 80K+ user-generated entries, it redefined brand storytelling through music.
Started with a thought of establishing a strong relationship between DOUBLEMINT and our target audience to increase brand awareness & brand love.
Why Music?
Why Music?
Why Music?
Highlights From The Campaign
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combined influencer outreach
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combined influencer outreach
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Campaign Intent
Campaign Intent
Developed a pioneering music IP fostering brand awareness through multiple original songs.
Rewriting Love and Friendship in Song
To reimagine romance, friendship, and nostalgia through original songs that stick.
Rewriting Love and Friendship in Song
To reimagine romance, friendship, and nostalgia through original songs that stick.
Rewriting Love and Friendship in Song
To reimagine romance, friendship, and nostalgia through original songs that stick.
Rewriting Love and Friendship in Song
To reimagine romance, friendship, and nostalgia through original songs that stick.
From Campaigns to a Cultural Music IP
To build long-term emotional equity through a music IP, not one-off campaigns.
From Campaigns to a Cultural Music IP
To build long-term emotional equity through a music IP, not one-off campaigns.
From Campaigns to a Cultural Music IP
To build long-term emotional equity through a music IP, not one-off campaigns.
From Campaigns to a Cultural Music IP
To build long-term emotional equity through a music IP, not one-off campaigns.
Real Stories. Real Voices. Real Connections.
To humanize the brand through real moments, real voices, and real relationships.
Real Stories. Real Voices. Real Connections.
To humanize the brand through real moments, real voices, and real relationships.
Real Stories. Real Voices. Real Connections.
To humanize the brand through real moments, real voices, and real relationships.
Real Stories. Real Voices. Real Connections.
To humanize the brand through real moments, real voices, and real relationships.
Speak the Heart’s Language – In Every Tongue
To drive multi-language engagement with Tamil, Telugu, and Bengali adaptations.
Speak the Heart’s Language – In Every Tongue
To drive multi-language engagement with Tamil, Telugu, and Bengali adaptations.
Speak the Heart’s Language – In Every Tongue
To drive multi-language engagement with Tamil, Telugu, and Bengali adaptations.
Speak the Heart’s Language – In Every Tongue
To drive multi-language engagement with Tamil, Telugu, and Bengali adaptations.
Star Power
Star Power
Awez Darbar
Awez Darbar
Awez Darbar
Awez Darbar
Zaid Darbar
Zaid Darbar
Zaid Darbar
Zaid Darbar
Shivangi Joshi
Shivangi Joshi
Shivangi Joshi
Shivangi Joshi
Nikhil D'Souza
Nikhil D'Souza
Nikhil D'Souza
Nikhil D'Souza
Monali Thakur
Monali Thakur
Monali Thakur
Monali Thakur
Anushka Sen
Anushka Sen
Anushka Sen
Anushka Sen
Harsh Rajput
Harsh Rajput
Harsh Rajput
Harsh Rajput
Sonarika Bhadoria
Sonarika Bhadoria
Sonarika Bhadoria
Sonarika Bhadoria
Vishal Pandey
Vishal Pandey
Vishal Pandey
Vishal Pandey
Campaign Videos
Campaign Videos
