2020
A genre-defining music IP that blended regional voices, influencers, and emotion—reaching millions and setting a new benchmark in branded storytelling.
Soulful Sounds
Emotional
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Started with a thought of establishing a strong relationship between DOUBLEMINT and our target audience to increase brand awareness & brand love.
Why Music?
Highlights From The Campaign
Developed a pioneering music IP fostering brand awareness through multiple original songs.
Rewriting Love and Friendship in Song
To reimagine romance, friendship, and nostalgia through original songs that stick.
From Campaigns to a Cultural Music IP
To build long-term emotional equity through a music IP, not one-off campaigns.
Real Stories. Real Voices. Real Connections.
To humanize the brand through real moments, real voices, and real relationships.
Speak the Heart’s Language – In Every Tongue
To drive multi-language engagement with Tamil, Telugu, and Bengali adaptations.
