Person
Person

2025

Tedhe Medhe

Rooted in rhythm, powered by pride—this campaign brought Bhojpuri culture centerstage, turning local sounds into a nationwide moment.

Regional Content

Brand Song

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Capturing authentic Bhojpuri energy, Bingo! Tedhe Medhe strategically partnered with regional superstars, integrating brand stories into lyrics and visuals that resonated profoundly in Eastern UP and Bihar.


With over 100 million organic impressions via user-generated content and 10 million+ views on Youtube, it exemplified cultural storytelling at its best.

Capturing authentic Bhojpuri energy, Bingo! Tedhe Medhe strategically partnered with regional superstars, integrating brand stories into lyrics and visuals that resonated profoundly in Eastern UP and Bihar.


With over 100 million organic impressions via user-generated content and 10 million+ views on Youtube, it exemplified cultural storytelling at its best.

Bingo! Tedhe Medhe boosts regional appeal with Bhojpuri music video

Why Music?

Highlights From The Campaign

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Youtube Views

trending #7 for over 12 days.

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Youtube Views

trending #7 for over 12 days.

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Instagram Views

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Instagram Views

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Organic Reels

7K+ UGC Reels

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Organic Reels

7K+ UGC Reels

Campaign Intent

Enhanced regional engagement in East UP & Bihar using authentic Bhojpuri music and artists.

Amplifying Authenticity

To deepen regional brand love by tapping into the authenticity of Bhojpuri sound

Amplifying Authenticity

To deepen regional brand love by tapping into the authenticity of Bhojpuri sound

Crafting Culture with Bingo

To integrate Bingo! into lyrics and lifestyle through cultural storytelling.

Power of Co-Creation

To shift from mass messaging to hyper-local resonance going viral where it matters.

Mass with Meaning

To co-create with regional stars and scale through grassroots creators.

Star Power

Khesari Lal

Shweta Sharda

Campaign Video

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