2025
2025
Tedhe Medhe
Rooted in rhythm, powered by pride—this campaign brought Bhojpuri culture centerstage, turning local sounds into a nationwide moment.
Regional Content
Regional Content
Brand Song
Brand Song
Know More
Know More
Capturing authentic Bhojpuri energy, Bingo! Tedhe Medhe strategically partnered with regional superstars, integrating brand stories into lyrics and visuals that resonated profoundly in Eastern UP and Bihar.
With over 100 million organic impressions via user-generated content and 10 million+ views on Youtube, it exemplified cultural storytelling at its best.
Capturing authentic Bhojpuri energy, Bingo! Tedhe Medhe strategically partnered with regional superstars, integrating brand stories into lyrics and visuals that resonated profoundly in Eastern UP and Bihar.
With over 100 million organic impressions via user-generated content and 10 million+ views on Youtube, it exemplified cultural storytelling at its best.
Capturing authentic Bhojpuri energy, Bingo! Tedhe Medhe strategically partnered with regional superstars, integrating brand stories into lyrics and visuals that resonated profoundly in Eastern UP and Bihar.
With over 100 million organic impressions via user-generated content and 10 million+ views on Youtube, it exemplified cultural storytelling at its best.
Bingo! Tedhe Medhe boosts regional appeal with Bhojpuri music video
Why Music?
Why Music?
Why Music?
Highlights From The Campaign
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Youtube Views
trending #7 for over 12 days.
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Youtube Views
trending #7 for over 12 days.
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Youtube Views
trending #7 for over 12 days.
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Youtube Views
trending #7 for over 12 days.
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Instagram Views
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Instagram Views
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Instagram Views
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Instagram Views
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Organic Reels
7K+ UGC Reels
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Organic Reels
7K+ UGC Reels
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Organic Reels
7K+ UGC Reels
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Organic Reels
7K+ UGC Reels
Campaign Intent
Enhanced regional engagement in East UP & Bihar using authentic Bhojpuri music and artists.
Amplifying Authenticity
To deepen regional brand love by tapping into the authenticity of Bhojpuri sound
Amplifying Authenticity
To deepen regional brand love by tapping into the authenticity of Bhojpuri sound
Amplifying Authenticity
To deepen regional brand love by tapping into the authenticity of Bhojpuri sound
Amplifying Authenticity
To deepen regional brand love by tapping into the authenticity of Bhojpuri sound
Crafting Culture with Bingo
To integrate Bingo! into lyrics and lifestyle through cultural storytelling.
Crafting Culture with Bingo
To integrate Bingo! into lyrics and lifestyle through cultural storytelling.
Crafting Culture with Bingo
To integrate Bingo! into lyrics and lifestyle through cultural storytelling.
Crafting Culture with Bingo
To integrate Bingo! into lyrics and lifestyle through cultural storytelling.
Power of Co-Creation
To shift from mass messaging to hyper-local resonance going viral where it matters.
Power of Co-Creation
To shift from mass messaging to hyper-local resonance going viral where it matters.
Power of Co-Creation
To shift from mass messaging to hyper-local resonance going viral where it matters.
Power of Co-Creation
To shift from mass messaging to hyper-local resonance going viral where it matters.
Mass with Meaning
To co-create with regional stars and scale through grassroots creators.
Mass with Meaning
To co-create with regional stars and scale through grassroots creators.
Mass with Meaning
To co-create with regional stars and scale through grassroots creators.
Mass with Meaning
To co-create with regional stars and scale through grassroots creators.
Star Power
Khesari Lal
Khesari Lal
Khesari Lal
Khesari Lal
Shweta Sharda
Shweta Sharda
Shweta Sharda
Shweta Sharda
Campaign Video
