2024
Zara Muskurade
A sonic celebration of smiles—Zara Muskurade turned World Smile Day into a cultural moment with music, creators, and community at its heart.
Smile Day
Happy Song
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We celebrated smiles with Himalaya’s radiant lip balm, creating a vibrant music IP featuring Monali Thakur.
Achieving an organic reach of over 32 million, Zara Muskurade became a cultural touchstone, amplified through strategic influencer collaborations, community engagements, and memorable content activations, resonating deeply with young, expressive female audiences.
We celebrated smiles with Himalaya’s radiant lip balm, creating a vibrant music IP featuring Monali Thakur.
Achieving an organic reach of over 32 million, Zara Muskurade became a cultural touchstone, amplified through strategic influencer collaborations, community engagements, and memorable content activations, resonating deeply with young, expressive female audiences.
Elevated brand visibility and established the product as a
must-have among the female demographic aged 18-28.
Why Music?
Why Music?
Highlights From The Campaign
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Instagram Live Engagement- 500+ UGC Stories
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Instagram Live Engagement- 500+ UGC Stories
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Instagram Live Engagement- 500+ UGC Stories
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Instagram Live Engagement- 500+ UGC Stories
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Campaign Intent
Leveraged music to celebrate World Smile Day, promoting Himalaya Premium Lip Balm.
Celebrate Expression Through Smiles
To spotlight the joy of self-expression through a smile, anchored in World Smile Day.
Celebrate Expression Through Smiles
To spotlight the joy of self-expression through a smile, anchored in World Smile Day.
Celebrate Expression Through Smiles
To spotlight the joy of self-expression through a smile, anchored in World Smile Day.
Celebrate Expression Through Smiles
To spotlight the joy of self-expression through a smile, anchored in World Smile Day.
Beyond Skincare – A Gen Z Wellness Essential
To position the lip balm as more than skincare, a feel-good essential for Gen Z women.
Beyond Skincare – A Gen Z Wellness Essential
To position the lip balm as more than skincare, a feel-good essential for Gen Z women.
Beyond Skincare – A Gen Z Wellness Essential
To position the lip balm as more than skincare, a feel-good essential for Gen Z women.
Beyond Skincare – A Gen Z Wellness Essential
To position the lip balm as more than skincare, a feel-good essential for Gen Z women.
Let Music Lead the Mood
To use music as a soft power to build emotional equity for a wellness product.
Let Music Lead the Mood
To use music as a soft power to build emotional equity for a wellness product.
Let Music Lead the Mood
To use music as a soft power to build emotional equity for a wellness product.
Let Music Lead the Mood
To use music as a soft power to build emotional equity for a wellness product.
From Product to Pop Culture
To turn a functional category into a cultural conversation through melody and mood.
From Product to Pop Culture
To turn a functional category into a cultural conversation through melody and mood.
From Product to Pop Culture
To turn a functional category into a cultural conversation through melody and mood.
From Product to Pop Culture
To turn a functional category into a cultural conversation through melody and mood.
Star Power
Monali Thakur
Monali Thakur
Monali Thakur
Monali Thakur
Aneri Vajani
Aneri Vajani
Aneri Vajani
Aneri Vajani
Campaign Video
